Murtail Lab, a renowned brand recognized for its dedication to sustainability, garnered worldwide recognition at the Asia Visionary Impact Award ceremony in Hong Kong on November 30, 2023. The brand's eco-friendly mermaid tails, crafted by Murtail Lab, won the prestigious Most Promising Startup Gold Award, captivating the global audience. Additionally, the brand's founder, Ting-chen Chang, played a pivotal role in advancing the mermaid sports movement on the global platform through their participation in the Asia Alternative Sports Summit.
Ting-chen Chang, honored as a distinguished speaker at the summit, delivered a compelling discourse on the burgeoning mermaid sports phenomenon. During the presentation, Chang elucidated four key perspectives that shed light on the increasing popularity of this unique sport. Notably, Murtail Lab.'s remarkable success is augmented by the captivating narrative behind their eco-conscious mermaid tails. Inspired by Chang's daughter, Leah, who harbored a fervent desire to become a mermaid from as early as the age of 4, the brand embarked on a transformative journey into the enchanting realm of mermaid fantasies.
Murtail Lab.'s mermaid tails, meticulously crafted from recycled PET bottles, serve as a testament to the brand's unwavering commitment to sustainability and marine ecological conservation. Founder Ting-chen Chang, cognizant of the associated higher costs, maintains an unyielding dedication to an eco-friendly approach, ensuring that the mermaid tails offered by Murtail Lab. not only exemplify environmental responsibility but also possess qualities of lightweightness and portability. With a keen awareness of global sustainability concerns, Chang underscores the brand's use of recycled PET bottles and OEKO-TEX® Standard 100 inks for tail production, adhering to the revered 3R principle of Reduce, Reuse, and Recycle. This conscientious decision significantly curtails carbon emissions, conserves energy, and safeguards invaluable marine resources. Beyond their functional attributes, these mermaid tails symbolize the brand's core values of sustainability and environmental protection, transcending their role as mere sportswear.
Murtail Lab. goes above and beyond standard offerings by providing semi-custom and fully custom mermaid tails, empowering mermaids to express their unique individuality. The brand's collaborations with seasoned fashion designers extend beyond outfit tailoring for performers, fostering a vibrant ecosystem that supports mermaid artists. Through strategic cross-industry partnerships, Murtail Lab. envisions expanding the horizons for mermaid performers, enabling them to showcase their talents not only in aquatic realms but also on terrestrial stages.
Committed to the cultivation of art, Murtail Lab. actively collaborates with artists and children's mermaid coaches to guide young individuals in cultivating a sense of care for the marine environment. In addition to this, children are mentored by artists to design their very own distinctive mermaid tails, fostering environmental education and awareness among the younger generation..
With a visionary outlook, Ting-chen Chang envisions a future where international mermaid performances and cultural exchanges flourish, transcending the confines of this non-mainstream sport. Murtail Lab., driven by a combination of innovation, environmental consciousness, and diversified development, not only rejuvenates the mermaid industry but also assumes a prominent leadership position on the global stage. By embracing these principles, Murtail Lab. propels the industry forward, leaving an indelible mark and setting new standards that resonate worldwide.
Murtail Lab.
